Rainbow Six Beta Technical And Marketing Troubles
November 27, 2015 - Beta, Opinion, Video Game,
The late beta for Rainbow Six Siege is back on again, after some significant trouble during Thursday’s launch which completely shut down gameplay for all platforms. The issue described on Ubisoft Forums stated “game sessions are not starting properly and we’ve encountered server issues, leading to failed connections. We’ve identified the root issue that was introduced after the Technical Test while fixing a separate aspect of the game.” The game was relaunch hours later and is now running on all platforms as of noon EST on Thursday.
It is troubling that such a late beta is have such significant issues just a few short days before launch on December 1st. The hard disc copies have long been pressed and shrink wrapped so expect a significant day one patch when you install the game. As we have talked about earlier on the Black Phosphor Blog today’s video game Betas not only serve as a technical tests, they are also a marketing vehicle for promoting games.
It’s hard to know but I would have guessed this beta was originally planned to be more marketing material than development testing. Now it looks like it might have failed on both fronts.
Completely down on all platforms is a big marketing problem that has lead to more than a few comments from gamers stating they will stay away from Rainbow Six. Of course who knows if these individuals were actually intending to purchase the First-person shooter tactical shooter, but comments like these are exactly the opposite of what Ubisoft was hoping for.
Ubisoft is a quality experienced game developer but has experienced a few troubles with it’s major titles at launch. Probably the most memorable was Assassin’s Creed Unity which was bad enough to lead to a decrease in sales of its AAA title.
The current Rainbow Six Beta features 3 day/night maps, 3 game modes (bomb, secure area, and PVE disarm bomb), and will have 14 Operators and 5 Reserves. It launches on December 1st for Xbox One, PlayStation 4, and PC.